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How We Got a Best-Selling Whisky Back on Track
A product was a crowd favourite — but the campaign wasn’t pulling its weight.
The Challenge
Despite strong customer interest, this Whisky campaign was underperforming.
Our audit revealed that 61% of potential revenue was being lost because the brand wasn’t appearing at the top for high-intent searches, and the budget wasn’t allocated effectively.
What We Did
We acted quickly to focus on the biggest opportunities:
• Improved the landing page to create a smoother, more persuasive user experience
• Increased budget in the campaigns showing the strongest potential
The Impact
A small set of changes made a big difference:
• Recovered lost visibility and improved ad delivery
• Achieved +25% sales growth
• Turned a struggling campaign into a steady sales driver
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