When Static Ads Stopped Working, AI Video Took Over
AI-generated video ads delivered more leads at a lower cost — in record time.
The Challenge
For new real estate developments, video content is typically produced from 3D renders, a process that is costly, time-consuming, and difficult to update. This makes it hard to keep pace with fast-moving digital campaigns.
Lowe Living was relying on high-quality static imagery, but in an already saturated, highly competitive real estate social media environment, static ads were no longer delivering the impact required.
The challenge was to create scalable, engaging video content without the delays and costs of traditional 3D video production.
What We Did
We produced multiple variations of AI-generated video using existing static real estate imagery, significantly extending the value of the assets already in use.
By applying controlled camera movement, lighting changes, and time-lapse effects, we created a more engaging and exciting showcase of the property for the audience, with each image adaptable to different video formats for testing and scaling across campaigns.
This gave Lowe Living a consistent supply of video creative that was faster to produce, easier to refresh, and better suited to social performance than static ads.
The Impact
The shift from static ads to AI-generated video delivered immediate and measurable improvements.
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In one campaign, lead volume increased by 40% within 60 days, while cost per lead dropped by 30% compared to static ads.
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In another campaign, AI-generated videos delivered 6× more leads in just 30 days than static creatives.
By adopting AI video, Lowe Living achieved stronger campaign performance while reducing production time and reliance on costly 3D video renders — creating a more scalable, performance-led approach to digital campaigns.
