How We Helped a Whisky Brand Cut Ad Costs by 3x and Sell More Bottles

The Challenge

Starward was missing nearly half of the people searching for their brand.

Their best-performing ads barely showed up, and the budget wasn’t being used effectively.

We restructured the account to focus spending where it mattered:

• Cleaned up keyword targeting for better control

• Rebuilt campaigns to stop wasting budget

• Boosted investment in high-performing areas

We brought in more of the right traffic and spent less to do so.

• Clicks were nearly 3x cheaper than expected

• Sales-focused campaigns beat their return target by 10%